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How to Blog by Ted Trainer

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A blog is an easy-to-update website or webpage where authors write regular entries in a diary-like format. The most effective and interesting blogs allow readers to engage in conversations with the author and other readers.

How to Manage a Government Blog

Plan

1. Do you need a blog?
2. Develop a strategic plan
3. Determine resource needs
4. Choose a blog tool
5. Get training
6. Identify success metrics
7. Develop policies

Implement

1. Write compelling content
2. Support your writers
3. Moderate comments
4. Implement a marketing strategy

Improve

1. Regularly review content
2. Get to know the blogosphere
3. Incorporate feedback from readers

Examples

• The TSA Blog tackles tough issues with candor, transparency, and humor
• EPA’s Greenversations posts regular entries in Spanish, to engage with Spanish-speaking customers  
• Read more blogs from the U.S. Government

http://www.howto.gov/social-media/blogs